Google Australia today revealed that Queensland was the most popular travel-related search in 2011, with four Queensland destinations making it into the top 10.
Minister for Tourism, Manufacturing and Small Business Jan Jarratt said Hamilton Island had taken out the top spot with Port Douglas, Hayman Island and the Great Barrier Reef also making the cut.
?This is truly sensational news for Queensland, especially coming into the Christmas holiday period? Ms Jarratt said.
?Google receives billions and billions of search queries each year, so it?s great to know that the allure and appeal of Queensland continues to shine, despite the challenges of 2011.
?This result is not just proof that proud Queenslanders are standing by their state and choosing to holiday at home, it shows that Australians still consider Queensland a ?must do? destination.
?I think this coup is directly attributable to the success of the Government?s $12 million ?Nothing Beats Queensland campaign? which was rolled-out immediately after last summer?s natural disasters.
?Tourism Queensland has been relentless this year in their efforts to promote Queensland to the domestic market, with the current ?Vitamin Me? campaign ensuring Queensland remains front of mind coming into summer.?
Queensland destinations outclassed international travel Meccas like New York and Las Vegas.
Google Australia?s most popular travel destination searches for 2011 were:
1. Hamilton Island
3. Byron Bay
4. Blue Mountains
5. Port Douglas
6. Hayman Island
7. Great Barrier Reef
9. New York
10. Las Vegas
Google?s annual Zeitgeist List (German for “the spirit of the times”) outlines this year?s hottest search terms on google.com.au.
The lists offer a unique glimpse into the big events, memorable moments and emerging trends that captivated Australians throughout 2011.